Divideit: A UI UX Case Study

3 min readAug 25, 2022

Why Divideit?

In recent times we have seen many online payment platforms come to life. While spending time with friends, most of us usually divide the bills in many different ways.
While online payments speed up and ease the task of completing a transaction, we face difficulties when it comes to splitting expenses. This is the problem I aimed to solve using design to develop an e-wallet application which not only supports fast online payments but also lets a group of people split payments among themselves.

The Process.

Research: User telephonic interviews, Survey (Google forms).
Ideation: Empathy mapping, User flow diagrams, Card sorting.
Delivery: Wireframing, High fidelity design.
Testing: User testing.

RESEARCH

User telephonic interviews:
5 people were interviewed for this project. Each interview lasted approximately 15 minutes.
The main goal was to understand people’s behaviour while using e-wallets and splitting bills. Here are the insights gained from this process:

E-wallets are very convenient due to their ease of use and speed of completion of transactions. I would recommend their use on a daily basis.
I do not rely on these platforms for larger payments. I’m always unsure of the status of the transaction. I use such apps only for smaller transactions, usually below ₹500.
Cash was something that was most reliable. However, due to the COVID-19 pandemic, I have started using such apps.
Every time I meet my friends, we usually split the bills. But then, I have no way to keep track of the money I need to collect from my friends. There are times I also forget to collect back my money from them.
Even though it's my responsibility to ask my friends back my money, I feel shy to ask them after a certain period of time.
Bills are sometimes divided unequally, and thus, a way to divide bills into random portions is needed.
Not every participant pays upfront. Sometimes, one person pays upfront, and the rest pay back that person later.

Survey:
A Google form was circulated in social media groups where the members of the groups were potential bill dividers. This helped me understand the requirements and pain points from a user's point of view.